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About

Who is MxdifyLocal?

In short

MxdifyLocal is the local business arm of Mxdify. We design and build websites for home services, real estate and home lending companies, then do the AI search and local SEO work that gets those sites found. Same standards as the parent studio, warmer voice, priced and scoped for businesses that serve a town rather than a market segment.

Context

Why local plus AI search, and why now?

People used to search, scan ten links and pick one. Now a lot of them ask an assistant and get one answer with two or three names in it. If your business is not one of those names, the ten blue links never happen. That shift is happening faster in local service categories than most owners realize, and the businesses that fix their site and their data early are the ones getting quoted.

Family

How does MxdifyLocal relate to Mxdify?

Mxdify is the parent studio, working on product, tech and premium brand work. MxdifyLocal is the same craft applied to local businesses: shorter timelines, clearer pricing, plainer language.

Team

Who does the work?

Andrew Eastlick and Josh Rekittke are the founders, and both stay on your project. Behind them is a team of designers, engineers and AI search specialists who handle the build, the technical work and the ongoing visibility work. We do not list stock faces or invented staff: every person named here is real and has approved their bio.

[ 04 ]Founders

Who are the founders?

Two operators who spent over a decade building websites, search and growth systems at scale, now doing it for local businesses.

Co-founder

Andrew Eastlick

Andrew leads growth strategy, go-to-market and client engagements. He spent nearly 13 years at GoDaddy, rising to Senior Director of Revenue, GTM and Operations, and served as General Manager of GoDaddy Websites with full P&L ownership over $400M. He owned or influenced 8 product lines including Websites, Marketing, SEO and AI Search, Social Marketing, Studio and Design Apps, Telephony, Logo and Creative, and omni-channel conversations. He built an internal experimentation lab from scratch and ran global outbound across 900+ reps. He lives in Coeur d'Alene, Idaho with his wife and kids.

Senior Director of Revenue, GTM and Operations at GoDaddy
General Manager, GoDaddy Websites, full P&L ownership over $400M
Global outbound across 900+ reps, $200M target, EMEA, LATAM and APAC

Full profile and published work →

Co-founder

Josh Rekittke

Josh spent nearly 13 years at GoDaddy, most recently as Director of GTM and Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year contributing to 30% year over year revenue growth. Before that he led a 25-person analytics org across Product, Marketing and Customer Operations. He rose from Analyst to Director over a decade, building deep expertise in analytics, experimentation and data infrastructure. At MxdifyLocal he owns measurement: what we track, how we report it, and what counts as proof.

Director, GTM and Growth Analytics at GoDaddy
Led a 25-person analytics org across Product, Marketing and Customer Operations
Increased experimentation velocity 5x while improving statistical rigor org-wide

Full profile and published work →

Both founders stay on your project. Around them we work with a team of designers, engineers and AI search specialists, so the design, the build and the ongoing visibility work each get someone who does that thing every day.

Part of the Mxdify family

Same studio standards as Mxdify, scoped and priced for businesses that serve a town.

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