Co-founder
Andrew Eastlick
In short
Andrew leads growth strategy, go-to-market and client engagements. He spent nearly 13 years at GoDaddy, rising to Senior Director of Revenue, GTM and Operations, and served as General Manager of GoDaddy Websites with full P&L ownership over $400M. He owned or influenced 8 product lines including Websites, Marketing, SEO and AI Search, Social Marketing, Studio and Design Apps, Telephony, Logo and Creative, and omni-channel conversations. He built an internal experimentation lab from scratch and ran global outbound across 900+ reps. He lives in Coeur d'Alene, Idaho with his wife and kids.
[ 01 ]Background
Experience
- Senior Director of Revenue, GTM and Operations at GoDaddy
- General Manager, GoDaddy Websites, full P&L ownership over $400M
- Global outbound across 900+ reps, $200M target, EMEA, LATAM and APAC
Andrew works directly on every client engagement and co-authors the research published on this site.
[ 02 ]Focus
Areas of expertise
- Local business go-to-market
- Website and product strategy for small business
- AI search optimization for service-area businesses
- Experimentation programs
[ 03 ]Published
Research and reports
[ 04 ]Published
Case studies
Part of the Mxdify family
Same studio standards as Mxdify, scoped and priced for businesses that serve a town.