Co-founder
Josh Rekittke
In short
Josh spent nearly 13 years at GoDaddy, most recently as Director of GTM and Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year contributing to 30% year over year revenue growth. Before that he led a 25-person analytics org across Product, Marketing and Customer Operations. He rose from Analyst to Director over a decade, building deep expertise in analytics, experimentation and data infrastructure. At MxdifyLocal he owns measurement: what we track, how we report it, and what counts as proof.
[ 01 ]Background
Experience
- Director, GTM and Growth Analytics at GoDaddy
- Led a 25-person analytics org across Product, Marketing and Customer Operations
- Increased experimentation velocity 5x while improving statistical rigor org-wide
Josh owns the AI Visibility Score methodology and co-authors the research published on this site.
[ 02 ]Focus
Areas of expertise
- Measurement design and methodology
- Analytics and experimentation
- AI Visibility Score construction and scoring
- Reporting standards for local business
[ 03 ]Published
Research and reports
[ 04 ]Published
Case studies
Part of the Mxdify family
Same studio standards as Mxdify, scoped and priced for businesses that serve a town.