What does a modern local website need?
Five things, in order. Speed, because most visitors are on a phone with one bar. Clarity, because a homeowner decides in seconds whether you do their job in their town. One call to action, because two competing buttons is the same as none. Proof, meaning real project photos and real reviews. And clean data, so search engines and assistants can describe you correctly.
How fast does it need to be?
Aim for Largest Contentful Paint under two seconds on mobile and zero layout shift. That is achievable with server-rendered HTML, modern image formats sized to their container, explicit width and height on every image, no animation library, and a small amount of JavaScript.
Speed is a design constraint, not a cleanup task. Deciding a hero needs a full-screen video is a decision to lose slow-connection visitors.
Which pages actually matter?
A home page that states the offer, one page per service you want to sell, one page per market you serve, a gallery of real work, a reviews page or block, an about page with real faces, and a contact page with a short form and a phone number.
Skip the pages nobody reads. A thin page dilutes the site for both humans and assistants.
How do I turn visits into booked jobs?
Make contact the easiest thing on the page: a tappable phone number in the header, a short form asking for the minimum, and a clear statement of what happens next and how quickly you reply.
Then measure. Track calls and form submissions, and check which pages produce them. A site that looks good and books nothing is a design problem, not a marketing one.