What was the situation?
At Home Lending is a local mortgage lender competing for attention against national mortgage brands and large regional credit unions, including in AI answers, where borrowers increasingly ask an assistant for a lender or loan officer in their area.
What did we do?
We ran The Local Visibility System with the care a regulated category needs: clear, compliant, plain-language answers; consistent local business data; Yelp and BBB presence; and content structured so AI assistants can read and cite it, without implying guaranteed outcomes.
What were the results?
At Home Lending's AI Visibility Score sits at 38, ranking #4 among 502 tracked lenders and within single digits of the top three in the measured set, in a category dominated by national brands. Site clicks grew 60% over the same window. This is honest momentum: not the leader yet, but climbing, with a small and closing gap at the top of a crowded field.
The honest note
At Home Lending does not lead the category yet. The gap to the top three is small and closing, and the trend is upward. We publish that as it is rather than rounding it into a win.
Method
The AI Visibility Score reflects presence across the five major AI engines for a recorded set of local lending queries, scored 0 to 100 and benchmarked against other local lenders, 30-day window, August 2026, measured in Surfer's AI Tracker. Click figures cover the 30 days ending August 5, 2026 versus the prior 30. One client engagement, not a firm-wide average. Lending content is kept compliant.
How the AI Visibility Score is measured →