What was the situation?
North Idaho Archery competes against larger regional outdoor chains for local buyers, including the growing number who ask an AI assistant where they can get archery gear near them.
What did we do?
We ran The Local Visibility System: a fast, clear site; consistent name, address and phone across the map and the outdoor directories AI leans on for this category; a fully built Google Business Profile; and content written so ChatGPT, Google AI Mode, Google AI Overviews, Gemini and Perplexity can read, trust and quote it.
What were the results?
North Idaho Archery holds an AI Visibility Score of 95 and is the single most visible archery retailer in the region, named in 93% of relevant AI answers, almost always in first position, and 45 points ahead of the second place retailer in the measured set.
When someone asks an AI assistant for archery gear in North Idaho, North Idaho Archery is the answer, on every major engine. Over the same window, site clicks grew 133%, from 171 to 399.
Method
The AI Visibility Score reflects how often and how prominently a business is named across the five major AI engines, ChatGPT, Google AI Mode, Google AI Overviews, Gemini and Perplexity, for a recorded set of local queries, scored 0 to 100 and benchmarked against other local retailers, 30-day window, August 2026, measured in Surfer's AI Tracker. Click figures cover the 30 days ending August 5, 2026 versus the prior 30. One client engagement, not a firm-wide average.
How the AI Visibility Score is measured →